Why qualitative?

To understand the emotional and irrational factors that are fundamental to consumers' attitudes, motivations and behaviour.

For in-depth exploration.

For creativity sessions.

To prepare quantitative research by optimizing content, design and formulation.

Research areas and techniques

We conduct qualitative research in all formats including depths, group discussions, mini-groups, workshops and ethnographical interviews. Both B2C and B2B are covered, and also in-house research among clients' own executives and employees.

Among many other activities we explore brand imagery and brand potential, test communication, evaluate innovative product concepts....  A full range of research techniques is implemented, including projective exercises.